2018: It was early 2018 I
decided it was time to become an entrepreneur and move into the bandwagon of
start-ups. It has been quite a few years since I had my first thought, this
moment where I had reached was After great courage, deliberation and situations
motivation coming into a conducive environment (or so I thought). I got into business start-up mode. It was a great beginning. All my detailed planning was
perfectly working and aligning to my expectation.
I had all the perfect condition
for seeing my start-up vision being born. The brand I created was imaginative.
I received expected acceptance across various malls in capital city - Jakarta
and few others metro cities like Semarang, Surabaya and Yogyakarta.
Over the months, Sales gradually started going
up. All I had to do was keep adding small collections every month and engage
the customers directly and indirectly via Social campaign & marketing.
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| Picture Source Internet |
Over the months, Sales gradually started going
up. All I had to do was keep adding small collections every month and engage
the customers directly and indirectly via Social campaign & marketing.
2019:
This was the Eelection year in Indonesia. I had
heard a popular sentiment; mostly small entrepreneur was expressing Mr. Joko
Widodo to loses the election. His tough decisions were causing a series of
problems in business operations, so there could be ease of doing business. It
was expectation of going back to earlier days (Before 2014) when people use to
be their own online system unlikely now a days People are managed by online
system.
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| Picture Source - Internet |
2020: YEAR OF RAT. In Chinese culture, rats were seen as
a sign of wealth and surplus. because of their reproduction rate. It
was a hope of great opportunity at our doorstep. We human have an eternal expectation of a hope
in the sight of adversity. When
we don’t want to give up, we scout all
around for hope. So did I. Believing
this business would now grow multiple fold, it was time to give another chance.
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| Picture Source Internet |
Well, it’s a beautiful idea
which says, if the beginning is good, the journey will be exciting. So, the beginning
of the year January-February 2020 actually gave positive result. We did less of
hard work and more of smart work. Who could have imagined that it was just the
beginning of an unprecedented growth not in form of wealth but a tiny virus COVID-19., Which had derailed all plans and taken a deep dive
into the abyss of darkness.
Within all the grim situation, there was an
opportunity waiting at the doorstep. Our spirits are going to be re-kindled. We are getting ready for the next opportunity. Every such situation was preparing
us to fight more and find new way.
What happened during this LOCK DOWN due to COVID-19?
NEW MARKET – NEW JOB – NEW
LEARNING
NEW MARKET: While the world struggled
to keep businesses afloat, business houses explored their capacity to respond
to the emerging chaos. The demand rose for essentials and hygiene products. A
new demand had started to emerge in personal
hygiene products and safety gear, such as Face Masks, Coverall
(PPE), Hand Sanitizer etc.
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| Box Design & Developed by PKM Creative team. Model pic source Internet. |
Company who made Shoes and Bags started manufacturing medical products. It looked like a profitable venture. All those who
could adopt to the change, got into “THE NEW” Business.
Businessman with resources sensed the
opportunity, they bought goods and blocked supply to create demand. Its common knowledge that these goods were sold at a
minimum of 2x the actual cost. Best example is SENSI (Indonesian Surgical Mask maker, www.sensi.co.id) which Resellers
now sells a piece twice the price. Who says there is not BUSINESS!
As I mentioned the big
rush of Face Mask was here, being made at an unprecedented speed. There were
little regards to safety or hygiene. The products were made out of true waste
of apparel manufacturing, leaving safety parameters far behind. The
manufacturers were using every single bits and pieces they could find in their
warehouse including using Padded Bra Cup which
they sold 3D Face Mask.
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| Picture Source: Internet |
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| Original Design & Developed by PKM Creative team |
Contact us for any creative Job
Brand Packaging ( Design – Production)
Marketing & Communication (Social Media)
Manufacturing of Products (Fashion Lifestyle product)
Office:
Citra Towers, towers Utara, LT. 07, Unit
I
Jl. Benyamin Suaeb KAV A6, RT 13, RW 06,
Kel Kebon Kosong Kec. Kemayoran
Jakarta Pusat 10630
Phone: +62 21 397 10333, 397 10444
ram@ventures.co.id, humanheritageindo@gmail.com
Article contribute by Mahesh (Creative Director, PKM Ventures – Indonesia) A fashion Buying and manufacturing house.
👍great !!
ReplyDeleteAppreciate your time :), Soon we will share more THINK TANK Opportunity.
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